Press Releases

23andMe and Partner to Extend Access to Genetic Ancestry Expertise

MOUNTAIN VIEW, Calif. and PROVO, Utah – September 9, 2008 - 23andMe, Inc., the industry leader in personal genetics, and, the world’s largest online family history resource with nearly 3 million active users and 875,000 subscribers, have teamed up to provide improved genetic information to’s DNA customers. The partnership furthers the shared vision of 23andMe and of enriching the lives of individuals by providing access to novel ancestral information through DNA analysis.

The 23andMe Personal Genome Service™ provides unprecedented, individual access to genetic information, including deep ancestry analysis developed by the 23andMe science team. Users of the DNA service will now have access to the same ancestral content available through the 23andMe website, designed to give people a deeper understanding of their past. 23andMe’s ancestry analysis allows users to trace their genetic lineage and discover the role that their ancestral origins have played in human history. DNA testing combines science with a robust database of more than 7 billion names in 26,000 databases and more than 7 million user-submitted family trees to create an incredible asset for users to make connections, trace their roots and connect with distant cousins. 23andMe utilizes the latest advances in DNA analysis and web-based technology to provide its customers with a detailed genetic profile and interactive tools to explore their family lineage and health traits. 23andMe population geneticists have developed an unrivaled compilation of genetic content related to ancestry. As leaders in online ancestry and population genetics tools, and 23andMe will continue to collaborate to provide DNA customers with new and valuable information about their forebears.

“23andMe and share the goal of empowering people and families through the sharing of ancestry and genetic information,” said Dr. Joanna Mountain, Senior Director of research at 23andMe and former professor of anthropology genetics at Stanford University. “By partnering with, we welcome users of the DNA service into our community to help them further understand their origins.”

“DNA testing is a powerful tool for people to discover new family connections and learn more about their ancient lineage,” said Brett Folkman, Vice President of DNA. “By combining DNA analysis with historical records, DNA offers users an unprecedented tool for researching family heritage. 23andMe’s extensive ancestry content will further enrich our customer experience.”


With 26,000 searchable databases and titles and nearly 3 million active users, is the No. 1 online source for family history information. Since its launch in 1997, has been the premier resource for family history, simplifying genealogical research for millions of people by providing them with many easy-to-use tools and resources to build their own unique family trees. is part of The Generations Network, Inc., a leading network of family-focused interactive properties, including, and Family Tree Maker. In total, The Generations Network properties receive nearly 7.2 million unique visitors worldwide. (© comScore Media Metrix, July 2008). To easily begin researching your family history, visit

About 23andMe

23andMe, Inc. is the leading personal genetics company. Founded in 2006, the mission of the company is to help people access, understand and benefit from the human genome. 23andMe has more than one million customers worldwide, with over 80 percent consented to participate in research. 23andMe, Inc. is located in Mountain View, CA. More information is available at

Media Contact(s)

Rubenstein Communications
1345 Ave of the Americas
New York, NY 10105
Jane Rubinstein, 212-843-8287,
Alison Hendrie, 212-843-8029,

Sara Black
(213) 996-3812, for

Return to top