Press Releases

23andMe Opens Its API to Developers

Creates opportunities to further research through new crowd-sourcing applications

Mountain View, CA – September 14, 2012 23andMe, the leading personal genetics company, today announced that it will open its application programming interface (API) to third-party developers, beginning September 17, 2012, following a presentation by Mike Polcari, the company’s Director of Engineering, at the Quantified Self Conference in Palo Alto, Calif., on September 16th. 23andMe’s open API is designed to allow authorized developers to build a broad range of new applications and tools for the 23andMe community generated from the company’s data sets.

“Opening our API offers an immense opportunity for customers to do more with their DNA,” stated 23andMe CEO and Co-Founder Anne Wojcicki. “While 23andMe has created a number of groundbreaking and innovative tools for our customer to explore their DNA, the API will open the door to the possibility of new web-based interactive tools to be developed by external groups.”

23andMe’s API will require individual-level consent for all data that may be referenced by third-party developers in their applications. Approved developers will receive an authentication key that provides secure access to the platform. Developers can apply to access 23andMe’s API at https://api.23andme.com.

The Quantified Self Conference brings together technologists, designers, users, entrepreneurs, scientists, health professionals and media to discuss new ideas and collaboration tools that will advance self-tracking projects. “The Quantified Self movement has already expressed interest in an API for the 23andMe platform,” added Mike Polcari, director of engineering at 23andMe “We anticipate a comparable level of interest from the broader developer community for our early-access API program.”

An ongoing service, 23andMe’s Personal Genome Service® provides a wealth of information about an individual’s DNA and updates about new research. Customers can also choose to participate in the company’s unique research programs. By completing online surveys, customers contribute directly to genetic research that can potentially lead to better understanding of and new treatments for a variety of health conditions. To learn more, visit https://www.23andme.com.


About 23andMe

23andMe, Inc. is the leading personal genetics company. Founded in 2006, the mission of the company is to help people access, understand and benefit from the human genome. 23andMe has over 900,000 customers worldwide with over 80 percent consented to participate in research. 23andMe, Inc. is located in Mountain View, CA. More information is available at www.23andMe.com.

Media Contact(s)

Rubenstein Communications
1345 Ave of the Americas
New York, NY 10105
Jane Rubinstein, 212-843-8287, jrubinstein@rubenstein.com
Alison Hendrie, 212-843-8029, ahendrie@rubenstein.com
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