Press Releases

23andMe Enlists Informed Medical Decisions to Make Independent Genetic Counseling Services Available to Customers

MOUNTAIN VIEW, CA – June 3, 2010 - 23andMe, Inc., a leading personal genetics company, has engaged Informed Medical Decisions, Inc. (InformedDNA), a nationwide network of board-certified genetics experts, to offer independent genetic counseling services to new and existing customers of its Personal Genome Service™.

“This new initiative with InformedDNA means that 23andMe customers now have the option to talk about their results with a board-certified genetic counselor who has been specially trained in 23andMe’s unique reports and processes,” said Anne Wojcicki, 23andMe President and Co-Founder.

“We chose to work with InformedDNA because they are a leading national independent provider of genetic counseling services,” stated Wojcicki. “We wanted to ensure that the information our customers receive is completely objective.”

23andMe customers interested in talking with a genetic counselor from InformedDNA can choose from two levels of service. For those with general questions related to their 23andMe results, an informational Personal Genome Service (PGS) is available. Customers who want a counselor to conduct a more thorough review of their family and medical histories, and those whose results show that they carry variants with potentially serious implications, can choose Comprehensive Clinical Genetic Counseling. Determining whether the Comprehensive Clinical Genetic Counseling option is appropriate is based on national clinical guidelines for genetic counseling referral.

23andMe customers who choose to utilize the services of InformedDNA will connect with a genetic counselor by phone. Convenient appointments are available seven days a week and can be scheduled online or by calling a dedicated toll-free phone line. InformedDNA Patient Care Coordinators are available to assist customers in choosing the level of service that is right for them. All information will be kept strictly confidential. A guide to the pricing for 23andMe customers who wish to utilize the genetic counseling services is listed onInformedDNA’s website.

“Informed Medical Decisions is pleased to be working with 23andMe to expand access to genetics experts, especially for people who know of or suspect they may be at risk for hereditary disease. We salute 23andMe for offering customers convenient access to our genetic counselors,” said David Patrick Nixon, Informed Medical Decisions Chief Executive Officer.

About Informed Medical Decisions, Inc. (InformedDNA)

InformedDNA includes the largest independent network of genetic counselors and is the only national provider whose services are a covered benefit for most individuals with commercial health insurance. Its pioneering telephonic service delivery model removes barriers to care (geography, language, cultural and clinical specialty) for patients and has been recognized by the Institute of Medicine and Surgeons Generals’ National Call to Action on Cancer for innovations and clinical excellence.


About 23andMe

23andMe, Inc. is the leading personal genetics company dedicated to helping individuals understand their own genetic information through DNA analysis technologies and web-based interactive tools. The company's Personal Genome Service® enables individuals to gain deeper insights into their ancestry and inherited traits. The vision for 23andMe is to personalize healthcare by making and supporting meaningful discoveries through genetic research. 23andMe, Inc., was founded in 2006, and the company is advised by a group of renowned experts in the fields of human genetics, bioinformatics and computer science. More information is available at www.23andme.com.

Media Contact(s)

Rubenstein Communications
1345 Ave of the Americas
New York, NY 10105
Jane Rubinstein, 212-843-8287, jrubinstein@rubenstein.com
Alison Hendrie, 212-843-8029, ahendrie@rubenstein.com
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