Savings of $200 on 3-Kit Packs; Opportunity for Families to Start Exploring Their Shared GeneticsMOUNTAIN VIEW, CA – December 8, 2008 –
23andMe, Inc., the industry leader in personal genetics, today announced it is offering a Multiple Kit discount
through December 31st. Customers who purchase three or more kits in a single order will save $200 on the first three kits and $70 for every additional kit.By offering this discount, 23andMe hopes to encourage families to explore the unique features of the 23andMe Personal Genome Service™ that are of special interest to people who are related. These features allow family members to learn how genetically similar they are and how genes were passed down from grandparents to grandchildren. Some of the special features that are of particular interest to relatives include:
- Genome View– a visual comparison of two individuals’ chromosomes. Siblings can see where they’re 100% or 50% similar. Relatives can see what genes and traits they share, and where they differ.
- GrandTree– a feature that allows customers to trace the inheritance of genes from grandparent to grandchild. Families can trace overall genetic similarity or genes associated with a list of specific traits or a gene or group of genes the customer enters himself or herself.
- Global Similarity– a mapping feature that shows customers how genetically similar they are to populations around the world. Over a thousand reference populations provide ancestral perspective and a plot to compare how family members cluster together.
“Family members who enroll in our Personal Genome Service get a richer experience,” said Linda Avey, co-founder of 23andMe. “We’ve designed tools that enable fascinating comparisons for our customers who join 23andMe along with their relatives.”The 23andMe™ service also enables its customers to:
Joining the 23andMe Community
- Discover how their genes associate with over 95 diseases and traits.
- Actively participate in an innovative research approach by answering 23andWe surveys.
- Join discussion groups around areas of interest, including health and ancestry.
To learn more and embark on your own personal genetics journey, please visit: www.23andme.com
.23andMe is now available to consumers in the following locations: Albania, American Samoa, Armenia, Australia, Austria, Azerbaijan, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Guam, Hungary, Iceland, Ireland, Israel, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Malta, Moldova, Monaco, Montenegro, Netherlands, New Zealand, Northern Mariana Islands, Norway, Poland, Portugal, Puerto Rico, Romania, San Marino, Serbia, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom, United States, Vatican City and Virgin Islands, U.S..
23andMe, Inc. is the leading personal genetics company. Founded in 2006, the mission of the company is to help people access, understand and benefit from the human genome. 23andMe has more than two million customers worldwide, with over 80 percent consented to participate in research. 23andMe, Inc. is located in Mountain View, CA. More information is available at www.23andMe.com.