23andMe Offers $99 Genetic Ancestry Service
September 21, 2016
MOUNTAIN VIEW, Calif. – September 21, 2016 – 23andMe, the leading personal genetics company, is now offering its genetic ancestry service as a standalone product for $99. The service features 23andMe’s pioneering Ancestry Composition analysis, enabling customers to trace their lineage to 31 populations worldwide through their DNA. The service also includes DNA Relatives, an optional tool matching willing customers with close or distant relatives based on shared DNA. Customers purchasing the new ancestry service have the option to upgrade to 23andMe’s flagship health and ancestry product which includes an additional 60+ genetic reports on carrier status, wellness and physical traits.
“Our ancestry service is often the source of some of the most life-changing discoveries for our customers,” said Anne Wojcicki, CEO and co-founder of 23andMe. “Through the many stories our customers share with us, we see the incredible power of our science to connect people and expand their sense of self — redefining how they see their ancestry.”
The $99 genetic ancestry service analyzes genetic variants across all chromosomes to provide a breakdown of global ancestry by percentages. The average customer can trace their DNA to at least 5 different populations from around the world. Customers will also have their 23 pairs of chromosomes “painted” — a color-coded digital sketch unraveling your DNA, detailing the amount, or length, of specific ancestry on each chromosome.
Additionally, customers will have access to 23andMe’s DNA Relatives tool, allowing them to share and compare their DNA to that of other 23andMe customers, if they opt-in to do so. Ninety-five percent of 23andMe customers participating in DNA Relatives connect with a third degree cousin or closer relative. And for customers interested in ancient ancestors, our Neanderthal report tells people how much Neanderthal DNA they have.
Customers who purchase the ancestry product have the option to upgrade to 23andMe’s full health and ancestry service for an additional $125.
“The story of human history is captured in our DNA,” said Joanna Mountain, Ph.D., 23andMe senior director of research. “Our ancestry service unlocks that information, and helps you better understand who you are and where you came from. It also allows you to connect with relatives you may not have known, no matter where they are.”
The company is also launching a new national television adshowcasing the ancestry experience. The $99 ancestry service is only available at www.23andMe.com..
23andMe, Inc., headquartered in Sunnyvale, CA, is a leading consumer genetics and research company. Founded in 2006, the company’s mission is to help people access, understand, and benefit from the human genome. 23andMe has pioneered direct access to genetic information as the only company with multiple FDA clearances for genetic health reports. The company has created the world’s largest crowdsourced platform for genetic research, with 80% of its customers electing to participate. The 23andMe research platform has generated more than 180 publications on the genetic underpinnings of a wide range of diseases. The platform also powers the 23andMe Therapeutics group, currently pursuing drug discovery programs rooted in human genetics across a spectrum of disease areas, including oncology, respiratory, and cardiovascular diseases, in addition to other therapeutic areas. More information is available at www.23andMe.com.